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PARC works closely with varied enterprises and new ventures to discover breakthrough business and technology concepts that solve real needs, and transform how enterprises deliver value to customers. PARC takes an agile,
multidisciplinary approach to open innovation
– by bringing together
physical, computer, biological, and social scientists who have the vision,
expertise, and instinct to convert groundbreaking scientific findings into
industrial-strength prototypes.
Incorporated in 2002 as an independent research business, PARC is celebrated for such innovations as laser printing, distributed computing and Ethernet, the graphical user interface (GUI), object-oriented programming, and ubiquitous computing. PARC is a wholly owned subsidiary of Xerox Corporation.
To inquire about working with PARC, please contact info@parc.com. [client services]
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SPOTLIGHT |
Powerset to be acquired
by Microsoft |
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Water Filtration Innovation
PARC has developed a high-volume, membrane-free, spiral fluidic filtration approach that reduces requirements for physical space, chemicals, and energy in conventional water treatment. For a typical 20 MGD installation, our technology could cut land use in half, and reduce capital, operations, and maintenance costs by over a third...
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UPCOMING EVENTS |
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September 4, 2008
PARC Forum: Navigating the network of knowledge: Mining quotations from massive-scale digital libraries of books
September 9, 2008
BayCHI BayCHI Monthly Program Meeting
September 10, 2008
Silicon Valley Photovoltaics Society (SVPVS) Is Solar Thermal the Answer?
   
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SUBSCRIBE to our e-newsletter: PARC Innovations Update
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| RECENT NEWS |
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'Forgot Your Password?' May Be Weakest Link -- MSNBC
Markus Jakobsson, principal scientist at the famed Palo Alto Research Center in California, said answers to password reset questions have become so valuable that a black market has developed for personal information like dog's names...But he’s seen demonstrations of far more sophisticated tools designed to “scrape” information off blogs and social networking pages for later use by hackers. Related research...
Get Design Help from Internet Dwellers -- Kiplinger
User reaction is crucial to designing and tweaking new products and services, but getting solid feedback can be expensive. Will "crowdsourcing" help? Includes accompanying article by PARC scientists. Related research...
What is worse than reusing passwords? -- ITWorld
PARC Principal Scientist Markus Jakobsson discusses the problems with password reset in this guest post. Related research...
Bringing Sports Psychology to the Realm of Video Games -- Kotaku
“The gamer generation tends to be less risk averse and more willing to try things, even in the face of overfailure,” said Nicholas Yee, a research scientist at the Palo Alto Research Center, whose Daedalus Project studies behavior in MMORPG players. “It’s not the main focus of the field, yet, but there is a little data we can extrapolate from it.” Related research...
Wikimedia pegs future on education, not profit -- SF Chronicle
PARC is the creator of WikiDashboard, a social dynamic analysis tool created independently of the foundation that allows readers to analyze all of the edits made by their peers. In October, [PARC Scientist Ed] Chi discovered a huge drop-off in the number of edits, to the point that 1 percent of editors were editing 50 percent of the content. Related research...
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